Company History

Victory Financial Group was founded by a group of established financial advisors who shared a clear vision: to build an advisor-centric, advisor-owned platform that facilitates true fiduciary responsibility to serve clients and their families.

With decades of combined experience, we’ve navigated industry complexities and recognized a consistent problem: conflicts of interest are embedded in most advisor platforms.

Whether at banks, wirehouses, captive insurance firms, independent broker-dealers, or private equity-backed RIAs, advisors often face opaque barriers that misalign with client needs and treat the advisor-client relationship as commodities for shareholder profit.

We've chosen a different path - investing our life’s work into building a platform where advisors and their clients come first. We look forward to hearing your story and exploring whether our vision aligns with the future of your business.

$1B+

AUM as of 7/31/25

185%

CAGR

40+

Advisors onboarded in the last 24 months

Years as the only truly advisor owned platform in the country

At Victory Financial We Believe...

Advisors should own their books of business, period

You spent decades creating and cultivating relationships. Broker-dealer, RIA, or insurance company should be able to take what you rightfully built.

Top advisors not only deserve market payouts, but they should have ownership in the firm

At Victory Financial, our partners have ownership in the platform and participate in an annual profit-sharing program.

In providing true independence

W2, IBD, and PE back models have conflicts of interest, and clients pay the price. Advisors deserve a platform that can provide solutions that suit your situation, every time.

We believe a advisor can reach their maximum potential when they share ideas and leverage infrastructure

When you affiliate with Victory Financial, we work to ensure you unlock your true potential.

We are a growing, national collective of independent, like-minded advisors who aim to serve their clients with the utmost care. If you are an entrepreneurial advisor who aligns with our values and is interested in learning more about partnership, we would love to speak with you.

Schedule A Discovery Call

Growth Since Inception

Since launching in May 2023, Victory Financial Group has grown from three founding advisors managing $150M in assets under management to a team of 40+ advisors across multiple states, with over $1B in AUM.

Join Us

Blue and White Website Data Report Bar Graphic Chart

To build and steward the most advisor-centric independent RIA platform in the country.

Advisors First

Your success is our Victory. Advisors are the heartbeat of our business; without them, we wouldn’t exist.

Our business is anchored by authentic and trustworthy relationships

We are an independent firm that prides itself on building genuine connections and giving honest, straightforward, and unbiased advice.

We love what we do

We are passionate about the industry and are proactive in learning about new funds, policies, and tools to give you the best investments and solutions available in the market.

Ownership

True wealth and autonomy come from being an owner.

See the Unseen

We aim to be proactive and not reactive, anticipating needs so advisors can stay focused on nurturing client relationships.

Meet The Team

Andy Nichols

Victory Financial Group

Founding Partner